My friends Karoline and Mike Wells of The Elixery are up for a very prestigious award! They were recently selected by the Independent Cosmetic Manufacturers and Distributors Association (ICMAD) as a finalist for a Cosmetic Innovator of the Year Award. The award ceremony will take place in Battery Park in New York City on June 18.
Other brands nominated for awards include Oribe, NYX, Amazing Cosmetics, GlamGlow, Suki, eOs, Thymes, and Jane Iredale.
The Elixery placed in the Grassroots Marketing category for its “Dessa” lipstick marketing campaign. “Dessa,” created for hip-hop star Dessa of Doomtree, launched in September 2012 at a sold-out charity ball featuring performances by Dessa and Aby Wolf. After the launch, the lipstick was distributed to Dessa and Elixery fans worldwide.
The Cosmetic Innovator of the Year Awards are given by the Independent Cosmetic Manufacturers and Distributors Association. The prestigious awards honor the year’s most innovative products, packaging, and marketing concepts.
Here’s the shoutout The Elixery gave to the people who helped make the “Dessa” lipstick possible. Go, Team Elixery!
Photography: Bo Hakala (Dessa), Rebecca Zenefski (Product), Herb Stellner (Event Lead)
Design: Christy Johnson, redshoes26
Makeup: Crist Ballas (design/Dessa’s makeup); FACES, Etc. – Laura Westrem (Event Lead)
PR/Marketing: Mary Thayer, Karoline Wells, Michael Wells, Dessa
Event Planning: Danielle Stellner
Music: Aby Wolf, Sean McPherson, Ashley Gold, Dustin Kiel, Joey Van Phillips, DJ Barb Abney, Dessa
Product Development: Karoline Wells
Merchandising/Sales: Ander Other, Lazerbeak
Voltage, now in its eighth installment, is the Midwest’s premier rock and fashion show, put on by MNfashion. It features all local bands and local designers, and it takes place at First Avenue‘s Mainroom.
I’ve been MNfashion’s Art Director for about a year now, and I truly love being involved in this non-profit organization and celebrating my love of fashion. Tickets are on sale as I type. Get yours now before it sells out, as it is known to do!
Voltage is a fresh twist on a traditional runway show, with models walking to the sounds of the crème de la crème of local bands, who also serve as models themselves. In addition to a killer runway and rock show, you can also purchase a stick of the lipstick that The Elixery custom made for Voltage! I’m so excited about this!
CounterCouture with accessories by Objects & Subjects
Idle Child with accessories by Vikse Designs
Lindsey Hopkins with accessories by Artist Built
deLange Designs with accessories by Larissa Loden
Punkktual with accessories by Made by Liz P.
Stephanie Rei with accessories by Karen Morris Milliner
Ellie Hottinger with accessories by Engels by Design
Danielle Everine with accessories by Aprilierre
Bomba de Luz
Sean Anonymous and Dreamcrusher
Aby Wolf: Wolf Lords
You can help support MNfashion’s mission and receive a runway seat to this year’s show by donating $100 here. Once your donation is made, we’ll get in touch with you via email to get you your tickets. Limited quantities are available.
I’m sorry I’ve been MIA! I’ve had a lot of projects going on at once. Some are finally wrapping up or have wrapped, which is great timing, because this is Minneapolis-St. Paul Fashion Week! That means tons of fashion events, including The Shows, which are put on by MNfashion. Many of you know I was named MNfashion’s Art Director in July. I’m so excited to be part of this fantastic organization, and am so proud to help present The Shows this week.
There are still tickets available, so head to the website to pick yours up. I’ll see you there!